Ken will probably weigh in (no pun intended)on this so I'll just answer your question... MONEY! Theres a difference between a diet that works and a magic bullet.... people are ;looking for a magic bullet and are willing to pay for it. What is it they say If you keep doing the same thing over and over but expect a different result...thats the definition of insanity, yet we buy things they don't work and we still go out and buy the newest thing....sounds familiar like the same thing right?

You are right on Andy. Losing weight is a simple math problem. Burn more calories than you eat, and you'll lose weight. Keep your metabolism running at a high level through exercise and eating every 3 hours or so, and you'll burn calories at a faster rate.

Easier said than done, but that's the concept in it's most basic form.