CJ Ventures, Inc. Seeking Client Success Coaches - Big $$$ To Be Made
| 9 months ago :: Mar 27, 2008 - 09:20PM #1 | |
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I spoke with one of our travel company clients today that was up for renewal, and they decided not to renew their subscription. Even with over an 80% client retention rate, when someone decides not to renew, they almost always blame us, and this was no exception. It didn't matter that they had not utilized all of the recruiting tools that we make available, and didn't even take the time to learn what all of them are. It didn't matter that they didn't take the time to learn to do things in a way that would optimize their results. It didn't matter that they sent out lots of untargeted email blasts, and upset a lot of people that had posted their resume. It also didn't matter that their recruiters were not very proficient at recruiting. As someone told me today, it's much easier to blame us, than it is to make the effort to improve.
I had this experience one day after I got this reference quote from another travel company that has had incredible success with us, and said the following: "Well it's hard to write about a man that you have followed almost 7 years. The first thing that comes to my mind is perfection, creative and inspiring. Ken is a self-made man that saw a need and went for it. I loved his inspiring natures to help meet a need. Absolutely Health Care is a great concept for everyone. Advertising is a win, win situation. Ken will go out of his way to make sure you are pleased. This man is a genius and deserves to be acknowledged. I respect him and his business creativity! Great work Ken. Thanks for staying positive and strong". This is on top of talking with a buddy on Medical Mingle the other day who also works for a travel company, and he told me that we are by far and away their best source of candidates. When clients have such divergent experiences, it makes me think of golf. If two people pick up the same driver, and one hits the ball 300 yards, and one hits the ball 100 yards, could it be the driver's fault? No! Both people used the same club. The difference is the training, practice, and the technique used by the better player versus the player with the lesser skill level. There is no question in my mind that the exact same thing takes place with the users of our site and services. I sat here for part of the day today, and pondered this. I wondered what we could do to increase the success of those users with a lesser skill level. As good a job as my customer support staff does of teaching, they have never been recruiters, and can't teach the fine points of recruiting. The more I sat here, the more I realized that you do it the same way you do in golf. Hire a professional that knows what they're doing, and is willing to train others. The more I thought about it, the more I liked the idea. We could give recruiting professionals that love our site and services, and have had success, the opportunity to work as "Client Success Coaches", to help other clients to increase their skill and success level. This could be done in a person's spare time, they could charge what they felt to be appropriate for their services, and they'd work with our clients that contact them, where they felt there would not be any type of conflict of interest. Who wins? Everyone! We'd keep more of our clients, our clients who receive this coaching would have more success with our service, and our "Client Success Coaches" would make some significant extra money, and maybe turn this into a full time endeavor at some point. That sounds like a Win - Win - Win situation. If any of our users with a proven track record of success with our services (Absolutely Health Care and/or Rehab/Med/Nurse Options), would like to discuss this concept in more detail, please email me at klevinson@mindspring.com or call me at 800-863-8314. If you're a Medical Mingle member, you can also message me or post a response below. If any client has a problem with this concept, please let me know, and we will not contract with anyone in your company without your expressed permission. Thanks for your consideration. |
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| 9 months ago :: Mar 31, 2008 - 10:45AM #2 | |
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We have gotten great feedback about this program. Some more thoughts:
This could be something that starts out part time with our site, but could turn into a huge business opportunity for our Client Success Coaches at some point down the road. Here's why: 1. There are over 40,000 USA based job boards and over 40,000 International job boards. Therefore, the job board market is massive. 2. This is not just an issue with Absolutely Health Care. It's a huge widespread issue. Read below: In a recent issue of WEDDLE's Newsletter For Recruitment Web-Sites, the following excerpt appeared: "Put the operators of 100 job boards in a room and ask them to identify their most pressing customer problem, and 99 will say it’s the lack of competence among the users of their products and services. Too many corporate and third party recruiters don’t know how to write a good job posting or how to search a resume database effectively. Yet, the minute their sourcing yield doesn’t measure up to their expectations, they point their fingers at us and say we have let them down". Therefore, the potential for people that can help companies to make better use of job boards is endless. If you you would like to become an CJ Ventures, Inc. Client Success Coach, and you've let me know, here are the next things I'd suggest you do: 1. Put together an offering for your services, that talks about which of our services you use and/or have used, how long you've used them, what you've accomplished with us, what you feel you can offer our clients in terms of increasing their skills, whether you'll offer a free consultation to talk further, as well as discuss your fees, and how someone should contact you. 2. Once you've done # 1 (I think everyone should do this), you may also choose to write a weekly or monthly newsletter with some tips. This will show someone what you can bring to the table. In the "by section", you can tell people the things that I talk about in # 1 above. Once you do # 1, and get it into my hands, we can talk further, and if we feel that you can be an asset to our clients, we will go to work in promoting you to our client base. For those of you who understand how much potential there is here, I would think you'd be awfully excited. I know I am. |
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| 9 months ago :: Mar 31, 2008 - 05:30PM #3 | |
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Comment From A Client & My Response:
Comment: I read your e-mail with interest. I do agree that most recruiters need a lot of coaching, but I have a difference of opinion with you. Recruiting is a sales job. The people who do it have to be tenacious, aggressive...in a good way, have very good people skills, communication skills, and have the ability to take a piece of paper/resume and turn it into money. I've done this business for 16 years and have seen many people come and go because they just can't do the job, and close the deal. My Response: I agree with you 100%. I used to be in your business, so I know. To maximize success: Part A: You need to use all tools available to you, and do so in a way that will maximize results. Part B: You need to do a great job in sales. There is much to be gained from direct recruitment of active and passive job seekers, as well as doing a great job of networking for referrals. Hopefully, the Client Success Coaches can help in both areas (as needed). |
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| 9 months ago :: Mar 31, 2008 - 08:38PM #4 | |
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Comment From A Client & My Response:
Comment: Here's another thought for you to add to your training courses. I just got off the phone with a PTA who specifically said he was moving to FLORIDA. He told me he had tons of calls and e-mails from recruiters asking if he wanted Nebraska, S. Carolina, etc.. He said "don't they read the information on the profile"? This type of recruiting gives us all a bad name. Also, when none of these applicants call them back, they say "this site doesn't work". My Response: I agree with you 100%. Many people try to do suggestive selling, but if often does a lot more harm than good. In fact, we created a policy about a year or so ago to deal with this type of behavior. Here’s the link to it: http://www.healthjobsusa.com/client_announcement.html Hopefully, the Client Success Coaches can teach people the best possible recruiting practices; so that they can recruit all the candidates they can, without turning people off. |
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| 9 months ago :: Apr 06, 2008 - 04:14PM #5 | |
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This client has the right idea. Notice he doesn't say that all he does is post jobs and send out email blasts, and waits for job seekers to just drop into his lap. Bravo Brian! You would probably make a great Client Success Coach if you were interested.
"I don't have a ton of time, because I am a seasoned recruiter and know that the phone is my best friend. Job boards are a supplement to the hard work and dedication that we put in on the phone. If you don't have 130-200 calls and 3-4 hours of talk time, you will never be successful. Absolutely Health Care is by far the best way to get your clients exposure online, but you have to pair it with a large amount of passive recruiting. Not only is the site intuitive and easy to use, but unlike the big boards (we all know who they are), we get results. When a medical professional posts on those "other" sites, they are bombarded with 15-20 calls from rookie recruiters trying to steal their next placement. This is a targeted approach that can help you find that right fit candidate for your clients. I recommend it to anyone seeking healthcare professionals". Brian Marquis Executive Healthcare Consultant SITER - NEUBAUER & ASSOCIATES 5001 Byers Avenue Fort Worth, TX 76107 Voice 817.989.9700 ext. 20 Fax 817.569.1126 bmarquis@sncompanies.com http://www.sncompanies.com |
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| 9 months ago :: Apr 06, 2008 - 04:19PM #6 | |
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If you you would like to become an CJ Ventures, Inc. Client Success Coach, and you've let me know, here are the next things I'd suggest you do:
1. Put together an offering for your services, that talks about which of our services you use and/or have used, how long you've used them, what you've accomplished with us, what you feel you can offer our clients in terms of increasing their skills, whether you'll offer a free consultation to talk further, as well as discuss your fees, and how someone should contact you. 2. Once you've done # 1 (I think everyone should do this), you may also choose to write a weekly or monthly newsletter with some tips. This will show someone what you can bring to the table. In the "by section", you can tell people the things that I talk about in # 1 above. Once you do # 1, and get it into my hands, we can talk further, and if we feel that you can be an asset to our clients, we will go to work in promoting you to our client base. |
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